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Analysis of Chinese Clothing Consumptionin Market in 2007 and 2008 Following 30 years of economic reforms, China has achieved remarkable success in economic development. Now few economists and marketers doubt that China will evolve into a nation of spenders. Along with the rising of income level, the purchasing power of Chinese consumers has been increasing rapidly. Clothing expenditures have also been growing fast. Analysis of American Sport Shoes Market in 2006 Nike, which takes the first place in American sport shoes market and shares the market of 40%, has absolute advantages. However, its overload status is challenged frequently by Adidas, Puma, Newbalance in recent years. Analysis of Chinese Sport Shoes Market in 2006 According to analysis of Chinese sport shoes market in 2006, Nike, Adidas, Anta, Li-ning and Pepsi has become the five brands of sport shoes most highly evaluated by customers. And the whole concern proportion of these five brands reaches 77.8%, thereinto, concern proportion of the brand Nike is even as high as 44.84%.

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