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karen grahams's Articles in Marketing

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  • Testing Your Marketing
    How much do you test your advertising before you send it out to the general public? I’m rather surprised each time I find out about various companies who don’t do any kind of testing before they release their advertising, because it just seems to me like playing with fire.
  • The Strong Middle Ground of Marketing
    Entering into any situation where you know people are going to be making judgments about you can be difficult. Each time you talk to someone about your business they are going to be deciding on whether or not they will do business with you based on how they perceive you and how you act.
  • The Mark of a Good Envelope
    Some marketing material simply needs to be in an envelope. You can’t always pair up direct mailing with postcards, which means that sometimes you have to get your envelope printing done. If you want to have any success with your marketing you need to know exactly what this means for your material.
  • Five Holiday Sales Blunders to Avoid
    Half of retailers’ yearly sales typically depend on holiday sales. Holiday sales can actually make up as much as 75 percent of annual profits. Since holiday sales have the potential to make up so much of your profits, it’s important to understand how to effectively draw people in at these times.
  • Is It Time To Reinvent Your Branding Image?
    Is your marketing campaign working? Answer that question honestly. After putting in all of the time and effort necessary to create an advertising campaign, it can be discouraging and difficult to admit that it did not work, but admitting failure is the first step towards making the changes that will lead to marketing success.
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