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charen 's Articles in Marketing & Branding

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The Difference Between a Large Reinvention and a Small One The law of the land when it comes to running a business is that you often have to keep updating your image the longer you stay in business. The more immersed you are with the popular culture of the society around you the more of those changes you’ll need to make, because pop culture is an ever changing thing, and you risk looking dated very fast the longer you stick to something that’s no longer important. Keep a Careful Eye on the Size of Your Marketing I’ve seen it before: a company is planning out a marketing push and they’re busy designing and planning everything for it. They decide on color postcards as the centerpiece for their marketing, but really it could be any type of advertisement.

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